HRDF | HRD Corp Claimable Facebook Marketing Training
These modules encompass the fundamental components of Facebook marketing, including advanced ad administration and optimization, as well as content creation and setup. They can be customized to meet the specific requirements of the organization or provided during a multi-day training session.
HRDF | HRD Corp Facebook Marketing Training
Maximize the capabilities of Facebook as a marketing tool. This course encompasses fundamental setup to sophisticated methods aimed at assisting firms in reaching their target audience, enhancing engagement, and augmenting sales.
Training Highlights:
Comprehending Facebook Algorithms: Discover the functionality of Facebook’s algorithms and how to produce content that garners visibility.
Establishing a Successful Facebook Page: A comprehensive guide to configure and enhance your Facebook Business Page for optimal visibility.
Content Creation and Scheduling: Optimal strategies for developing captivating postings, encompassing photographs, videos, and tales, along with successful scheduling techniques.
Audience Targeting and information: Methods for identifying and targeting the appropriate audience via Facebook’s robust features, encompassing demographic information and audience segmentation.
Facebook Ads Mastery: Acquire the skills to design, execute, and enhance Facebook advertisements that yield conversions, encompassing various ad formats (carousel, video, collection) and budget optimization strategies.
Utilize Facebook Insights and Analytics: Assess campaign performance and enhance strategies.
Engagement and Community Development: Strategies to captivate followers, address comments, and cultivate a devoted online community.
Lead Generation via Facebook: Techniques for acquiring leads directly through Facebook, encompassing lead advertisements and integration with CRM systems.
Current Trends in Facebook Marketing: Remain informed about the latest features, changes, and trends in Facebook marketing.
Who Should Attend:
- Business owners looking to boost their online presence.
- Digital marketers seeking advanced skills.
- Content creators and social media managers.
- Entrepreneurs who want to use Facebook to drive sales.
Facebook Marketing Training Modules
Module 1: Introduction to Facebook Marketing
- Analysis of Facebook as a marketing platform.
- Comprehending Facebook demographics and user conduct.
- Reasons for firms to utilize Facebook.
- Primary marketing objectives on Facebook.
Module 2: Setting Up and Optimizing Your Facebook Business Page
- Comprehensive instructions for establishing a company page.
- Optimal practices for page configuration (profile photographs, cover photos, about section).
- Enhancing page configurations for optimal visibility.
- Comprehending the duties and configurations of Facebook Pages.
Module 3: Content Strategy for Facebook
- Creating engaging posts (text, images, videos, and stories).
- Identifying the best types of content for different audiences.
- Importance of storytelling and consistency in posts.
- Using Facebook’s publishing tools to schedule and manage posts.
Module 4: Creating Facebook Ad Campaigns
- Setting goals and objectives for ad campaigns.
- Choosing the right ad format for your business.
- Writing compelling ad copy and selecting images/videos.
- A/B testing and experimenting with different ad creatives.
Module 5: Facebook Marketing Funnel and Lead Generation
- Building a Facebook marketing funnel for customer acquisition.
- Creating lead generation campaigns with Facebook Lead Ads.
- Strategies to move leads through the funnel using retargeting.
- Integrating Facebook leads with CRM and email marketing systems.
RM700 per pax
100% HRDF | HRD Corp Claimable - Digital Marketing
Special offer