HRDF | HRD Corp Shopee Marketplace Marketing Training
Shopee boasts millions of users across Southeast Asia, making it one of the major e-commerce platforms for firms looking to access a large audience. This training program is intended to provide businesses with the knowledge and skills they need to effectively sell their items on Shopee, increase visibility, and increase sales using proven tactics.
Training Highlights:
- Setting up Your Shopee Store: Discover the foundations of running a successful Shopee store and optimizing product listings.
- Shopee Marketing Tools: Learn how to use Shopee’s promotional tools, including Shopee Ads, Flash Sales, and Vouchers.
- Maximizing Sales through Campaigns: Create an effective strategy for Shopee marketing and seasonal sales.
- Building Customer Trust and Loyalty: Techniques for improving product ratings, reviews, and customer involvement.
- Shopee Analytics: Track and measure store performance to improve your marketing approach.
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Who Should Attend:
- Small to medium-sized business owners selling on Shopee.
- Entrepreneurs and e-commerce specialists.
- Digital marketers focused on marketplace selling.
- Individuals looking to grow their brand’s presence on Shopee.
Training Methodology:
- Hands-on learning with Shopee store management.
- Practical exercises to apply marketing strategies immediately.
- Case studies of successful Shopee marketing techniques.
Takeaway:
- In-depth understanding of Shopee’s marketing ecosystem.
- Practical skills to optimize product visibility and sales.
- A certificate of completion.
TikTok Marketing Training Modules
Module 1: Setting Up and Optimizing Your Shopee Store
- Step-by-step instructions for developing a professional Shopee store.
- Optimizing product listings by using high-quality photos, keywords, and descriptions.
- Understanding Shopee’s seller evaluations and performance metrics.
Module 2: Shopee Marketing Tools Overview
- Introduction to Shopee Ads and how to run efficient ad campaigns.
- Using Shopee’s promotional tools, like Flash Sales, Vouchers, and Free Shipping.
- Manage store-wide promotions to boost awareness and sales.
Module 3: Crafting a Shopee Campaign Strategy
- How to participate in Shopee’s huge promotions (11/11, 12/12, etc.).
- Seasonal sales methods can help enhance engagement and revenue.
- Techniques for maximizing participation in Shopee-sponsored campaigns and challenges.
Module 4: Building Customer Trust and Loyalty on Shopee
- Best techniques for getting good feedback and high product ratings.
- Learn how to use Shopee’s chat feature to efficiently engage with consumers.
- Vouchers, special promotions, and tailored marketing can all help to build loyalty.
Module 5: Analyzing Shopee Store Performance
- How to use Shopee’s Seller Center and Analytics.
- Key performance indicators (KPIs) to watch include conversion rates and sales figures.
- Refine your store and marketing plan depending on performance data.
By the completion of this HRDF HRD Corp Shopee Marketplace Marketing Training, participants will have a strong basis for promoting their items on Shopee. They will learn how to set up and improve their Shopee stores, use Shopee’s marketing tools, create effective campaign plans, and increase customer loyalty. Attendees will also learn how to leverage data analytics to constantly improve their store’s performance, assuring long-term success in the industry. This training is suitable for business owners and marketers who want to maximize their potential on one of Southeast Asia’s major e-commerce platforms.
