HRDF | HRD Corp PPC Google Ads Marketing Training
Google Ads is a highly effective instrument for generating targeted visitors and conversions. This PPC Google Ads Marketing Training will instruct participants on the creation, management, and optimization of effective Google Ads campaigns. Acquire optimal strategies for executing Pay-Per-Click (PPC) campaigns that enhance return on investment (ROI) and stimulate business expansion.
Training Highlights:
- Introduction to Google Ads: Discover the foundations of how Google Ads function and why PPC is critical to business success.
- Creating High-Performance ads: Learn how to structure and launch successful PPC ads.
- Keyword Research and Bidding Strategies: Learn how to choose the best keywords and apply bidding strategies to increase conversions.
- Ad Optimisation and Testing: Discover how to always enhance your ads for better results.
- Analyzing and reporting: Use analytics to evaluate campaign results and fine-tune your plans.
Who Should Attend:
- Business owners and entrepreneurs looking to drive more traffic and sales.
- Digital marketers managing paid search campaigns.
- Marketing professionals aiming to improve their Google Ads skills.
- Content creators and PPC specialists.
Training Methodology:
- Practical exercises in creating and optimizing Google Ads campaigns.
- Live demonstrations of Google Ads Manager and bidding techniques.
- Case studies of successful PPC campaigns.
Takeaway:
- A complete Google Ads strategy tailored to your business.
- Practical skills in setting up, managing, and optimizing PPC campaigns.
- HRD Corp certificate of completion.
PPC Google Ads Marketing Training Modules
Module 1: Introduction to PPC and Google Ads
How Google Ads work and why Pay Per Click (PPC) is crucial for business success.
Understanding the many forms of Google Ads (search, display, video, and shopping).
Setting goals for your PPC campaigns and identifying critical performance indicators.
Module 2: Structuring and Launching PPC Campaigns
- How to organize campaigns, ad groups, and advertising to maximize efficiency.
- Creating appealing ad copy to increase clicks and conversions.
- Setting budgets, targeting options, and bid tactics for the best outcomes.
Module 3: Keyword Research and Bidding Strategies
Conducting keyword research to identify high-conversion terms.
To refine targeting, use keyword match types (wide, phrase, and exact).
Smart bidding tactics, including bid adjustments based on performance.
Module 4: Ad Optimization and A/B Testing
- Techniques for increasing quality score and ad rank.
- How to do A/B tests on ad wording, landing pages, and call to actions.
- Best techniques for optimizing advertising to lower CPC and increase conversions.
Module 5: Analyzing Campaign Performance and Reporting
To track performance, use Google Analytics and Ads reporting.
Key metrics to track are click-through rate, conversion rate, and cost-per-acquisition.
How to optimize your campaigns using data insights and reporting.
Participants will be equipped with the tools and strategies necessary to design, manage, and optimize pay-per-click (PPC) campaigns using Google Ads with the HRDF HRD Corp PPC Google Ads Marketing Training. The course covers all there is to know about running a successful pay-per-click (PPC) campaign, from doing keyword research and campaign structure to optimizing advertisements and analyzing performance. By ensuring that students are able to drive targeted traffic and enhance conversions with Google Ads, this program is ideal for digital professionals, business owners, and marketers.
