HRDF | HRD Corp SEO Basic Training
In today’s digital landscape, Search Engine Optimization (SEO) is an important approach for increasing website visibility and attracting organic visitors. This webinar will teach participants the core ideas of SEO and provide concrete tactics for optimizing websites to rank higher on search engines such as Google.
Training Highlights:
- Understanding SEO Fundamentals: Discover how search engines operate and the significance of SEO.
- On-Page Optimization: Learn about the key components of optimizing individual pages to enhance rankings.
- Keyword Research Techniques: Learn how to identify and use relevant keywords for your business.
- Off-Page SEO tactics: Investigate link-building and other tactics for increasing your website’s authority.
- SEO Analytics & Tracking: Discover how to monitor your SEO performance and make data-driven decisions.
Who Should Attend:
- Business owners looking to enhance their online presence.
- Marketing professionals and digital marketers.
- Website managers and developers.
- Entrepreneurs who want to improve their organic search traffic.
Training Methodology:
- Interactive presentations with practical demonstrations.
- Hands-on exercises to apply SEO techniques.
- Real-life case studies of successful SEO campaigns.
Takeaway:
- A solid understanding of SEO basics and how to implement them.
- Practical skills to improve website rankings and increase organic traffic.
- HRD Corp certificate of completion.
SEO Basic Training Modules
Module 1: Introduction to SEO and How Search Engines Work
An overview of how search engines crawl, index, and rank webpages.
The value of SEO in today’s digital marketing scene.
SEO’s three key components are on-page, off-page, and technical SEO.
Module 2: On-Page SEO Optimization
- Create SEO-friendly titles, meta descriptions, and headings.
- Improving URL structure, internal linking, and picture alt tags.
- Ranking factors include article quality, keyword density, and readability.
Module 3: Keyword Research and Analysis
Understanding the importance of keywords in SEO.
How to conduct keyword research with tools such as Google Keyword Planner.
Identifying and using long-tail keywords in your content strategy.
Module 4: Off-Page SEO and Link-Building Strategies
- Backlinks’ importance and impact on search rankings.
- Strategies for acquiring high-quality backlinks.
- Learn how to leverage social networking, guest blogging, and online directories for off-page SEO.
Module 5: SEO Performance Tracking and Analytics
- For SEO tracking, I use Google Analytics and Google Search Console.
- Key SEO indicators to watch include traffic, bounce rate, and ranking position.
- How to examine data and fine-tune SEO methods for continual progress.
SEO Basic Training is an excellent beginning point for anyone wishing to boost their website’s visibility in search engines. Participants in this comprehensive class will obtain a fundamental understanding of how SEO works and learn practical tactics for optimizing their websites. Whether you’re a business owner, marketer, or website manager, this program will provide you with the skills you need to increase organic traffic and improve your online presence.
